629.28 
Cll 


C.A.Coey.       C.A.Coey's  School  of 
'     Motoring.        [1912] 


H.UN01S  HISTORICAL  SURVEY 


Crur 
ini 


1424-26  MICHIGAN  AVE. 
CHICAGO 


Our  School  is  said  to  be  the 
Greatest  and    Most   Complete 


in  the  World  and  the  only  one 

ACTUALLY 
BUILDING 
AUTOMOBILES 


Lessons  Compiled  by 

C.  A.  COEY,  President 


COPYRIGHTED   1912 


Two  Prominent  Auto  Racers 


BARNEY  OLDFIELD  to  the  left  racing  against  C.  A.  COEY  in  Mr.  Coey's  famous 

Tornado  on  the  St.  Louis  fair  ground  track,       Mr.  Oldfield  won  the  race 

by  the  smallest  margin  that  a  motor  car  race  was  ever  won, 

he  being  only  six  inches  ahead  at  the  finish. 


To    the  Prospective  Student 

If  you  are  about  to  make  your  start  in  life,  or  not  satisfied  with 
your  present  line  of  work,  or  for  the  sake  of  your  health  are  desirous 
of  securing  a  change  of  employment  which  will  take  you  out  into  the 
open  air,  it  is  worth  your  while  to  consider  the  matter  of  learning  to 

be  an  expert  automobile  operator  and  to  take  up  that  line  of  work. 

\ 

The  great  growth  and  development  of  the  automobile  -and  its  use 
needs  no  comment.  The  compensation  of  the  chauffeur  is  good  and 
the  demand  for  his  services  so  steady,  and  the  standing  of  the  profes- 
sion is  so  high  now,  that  it  is  more  and  more  attractive  to  that  class  of 
individuals  who  are  able  and  willing  to  combine  mechanical  skill  with 
intellectual  effort. 

It  is  for  that  class  of  men  this  course  is  intended  and  it  is  that  class 
of  men,  who,  by  supplementing  their  natural  mechanical  genius  with  a 
little  properly  directed  mental  work,  can  qualify  themselves  to  secure 
well  paid  positions,  such  as,  to  the  proper  persons,  are  certain  to  prove 
stepping  stones  to  greater  advancement. 

The  great  number  of  chauffeurs  who  enjoy  the  esteem  and  confi- 
dence of  their  wealthy  employers  is  well  known,  and  we  could  enum- 

p 

erate  hundreds  who  have  started  in  business  for  themselves  and  who 
are  on  the  road  to  wealth  through  the  assistance  of  their  employer. 


The  Object  of  Our  School 

The  object  of  our  School  is  to  prepare  young  men  throughout  the 
country  to  become  expert  chauffeurs,  repairmen,  demonstrators,  sales- 
men, garage  managers,  etc. 

Our  president,  Mr.  C.  A.  Goey,  has  been  in  the  automobile  business 
for  twelve  years,  and  he  is  one  of  the  most  prominent  automobile  men 
in  America  today. 

During  this  time  he  has  sold  thousands  of  automobiles,  and  his 
customers  can  be  found  in  every  state  in  the  Union.  He  found  thai 
the  only  way  he  could  supply  the  demands  of  the  automobile  dealers 
and  manufacturers  throughout  the  country,  was  to  open  a  school  of 
motoring,  and  it  is  for  this  reason  that  C.  A.  COEY'S  SCHOOL  OF 
MOTORING  was  started. 

Mr.  Coey  commenced  as  a  small  farmer  boy  himself,  and  he 
knows  that  the  country  boys  are  even  more  ambitious  than  those  in 
the  city,  but  they  do  not  have  the  opportunities  like  the  city  boys.  And 
because  he  knew  that  there  were  plenty  of  such  young  men  all  over  the 
country,  who  would  be  able  to  fill  just  such  positions,  if  they  could  but 
prepare  themselves,  and  at  the  same  time  to  supply  the  demand  from 
his  customers  throughout  the  country  for  good  honest  young  men  he 
founded  this  School. 


A  Word  About  our  President 
Mr.  C.  A.  Coey 

Mr.  Coey  has  been  prominently  identified  with  the  automobile 
business  in  Chicago  from  its  inception,  in  fact,  he  is  the  pioneer  auto- 
mobile man  of  Chicago. 

He  constructed  the  first  building  ever  erected  in  America  for  an 
automobile  garage,  which  is  now  standing  at  the  corner  of  Cottage 
Grove  Avenue  and  53rd  St.,  Chicago,  Illinois. 


The  first  building   erected   for  an   Au- 
tomobile     Garage — built      by 
C.   A.   Coey 


He  placed  the  first  taxicabs  on   the  streets  of  Chicago  and  now 
owns  the  best  in  the  city. 


The    first    taxicab    seen    in    Chicago- 
C.  A.  Coey,  owner. 


He  is  one  of  the  few  who  made  a  success  of  the  automobile  livery 
business,  beginning  with  one  car  and  increasing  to  fifty.  Commencing 
with  practically  nothing,  he  built  up  not  only  the  largest  automobile 
livery  business  in  the  country,  but  also  the  largest  automobile  sales 
business  in  America.  The  companies  bearing  his  name  now  maintain 
a  large  garage  and  salesroom. 


Mr.  Coey  is  intimately  connected  with  some  of  the  foremost  men  of 
this  country  and  is  well  known  as  an  automobile  manufacturer  and 
dealer  throughout  the  country,  and  a  DIPLOMA  with  his  name  signed 
to  it  is  the  best  thing  you  can  have  when  looking  for  any  kind  of  employ- 
ment in  the  automobile  industry. 

He  has  secured  more  good  paying  positions  for  his  students  and 
friends  than  all  other  auto  schools  in  America  combined,  because  he  is 
so  well  known. 


At  the  left — C.  A.  Coey,  next  to  him — 

Charles    Bonaparte,    grandson    of 

the  late  Napoleon  the  Great. 


Ex-Vice-President     Fairbanks,     C.     A. 
Coey,  and  Judge   Hanecy. 


C.    A.    Coey,    at    the    left,    and    U.    S. 
Senator    "Pitchfork"    Tillman. 


William   Hoppe,  the  world's  champion 

billiardist,  in   the   front   seat   with 

C.  A.   Coey  at  the  wheel. 


C.    A.    Coey    at    the    wheel    and    Rube 

Waddell,   the   famous   ball    player, 

by    his    side. 


Packy      McFarland,      Chicago's      star 

boxer,  in  one  of  Mr.  Coey's 

machines. 


Charles   J.   Glidden    in    his   rail    riding 

automobile  and  C.  A.  Coey  in  the 

rear  to   the    right. 


Mr.  Coey  has  won  more  twenty-four  hour  races  than  any  other 
man  living  and  holds  the  world's  record  for  twenty-four  hours  for  a 
one-man  driver,  covering  990  miles  without  a  minute's  rest. 


Start  of  the  24  hour  race  at  Chicago — 
won    by   C.   A.   Coey. 


As   seen    on    the    back    stretch    of   the 

24  hour  race — C.  A.  Coey  passing 

other    contestants 


The    Finish — C.   A.   Coey  at   the   wheel 
The    Winner. 


Mr.  Coey  has  also  been  widely  known  through- 
out the  country  in  connection  with  ballooning, 
and  he  holds  the  world's  speed  record,  having  cov- 
ered six  hundred  and  seven  miles  in  ten  hours 
and  fifty-five  minutes,  ascending  at  Quincy,  Illi- 
nois, on  the  2nd  day  of  June,  1907,  in  the  evening 
and  sailing  through  the  clouds  all  night,  through 
thunder  storms,  and  making  a  landing  at  Clear 
Lake,  South  Dakota,  at  five  A.  M.  the  next  day. 


C.  A.  Coey,  in  balloon 
costume — ready  for 
a  trip  to  Cloudland. 


The  next  morning  on  the  way  to  the 

Railroad    Station    with     Balloon 

and    Basket. 


The  landing  he  made  in  a  tree  top   in 
Illinois. 


On  the  flight  from  Chicago  on  the  4th  of 
July,  1908,  at  the  meeting  of  the  Aeronautique 
Club  of  Chicago,  of  which  Mr.  Coey  was  presi- 
dent, he  crossed  the  Great  Lake,  landing  in 
West  Monkton,  Canada,  cov.ering  a  distance  of 
five  hundred  and  fifty-six  miles,  having  made 
the  flight  in  a  single  night  in  his  balloon,  "Chi- 
cago," the  largest  balloon  in  the  World.  In  this 
trip  he  sailed  over  seventy-five  miles  of  water. 

9 


The  mammoth  balloon 
"Chicago,"  the  largest 
in  the  world — owned 
by  C.  A.  Coey. 


Barney    Oldfield,    Jerry    Eller    and    C.    A.    Coey    in 
Mr.    Coey's    racing    car. 


C.   A.    Coey's   first   six   cylinder    racing    car,  with    which 

C.    A.    Coey   gave   Barney   Oldfield   close 

shaves   on    several    occasions. 


10 


Mr.    Coey's    mother   and    sister          C.   A.  Coey   up   in   Cloud- 
watching  him  fly  away.  land. 


Giving  the  girls  who 
brought  him  his  break- 
fast a  ride. 


How  the  earth  looks  from  one  mile  high 
— taken   by  C.  A.  Coey. 


How  the  clouds  look  from  above 
— taken    by  C.  A.  Coey. 


Bowling  Green,  Ky.,  taken  by  C.  A.  Coey          C.    A.    Coey    after    coming    to    earth    for 
at  an  altitude  of  10,000  feet.  breakfast. 

11 


The  basket  of  the  Giant  Balloon   "Chicago"  owned   by  C.  A.  Coey. 


The    way    Mr.  'Coey    sometimes    landed — taken    in    California. 


Barney   Oldfield   and    C.   A.    Coey   going   for  a   balloon    ride.        Mr.    Oldfield's 

first   and    last   trip. 

12 


C.  A.  Coey  and  Frank  Gotch,  winner  of  first  prize   in    Decorated   Car  parade. 


A  few  cups  won  by  C.  A.  Coey. 


C.  A.  Coey's  car  winner  of  first  prize  in  Floral  parade. 


13 


Mr.  Coey  is  President  of  the  following  Corporations: 

COEY-MITCHELL    AUTOMOBILE    COMPANY, 
Capital  $250,000.00 

> 

AMERICAN  TRAVELER  COEY  COMPANY, 

Capital  $100,000.00 

«. 

C.  A.  COEY'S  SCHOOL  OF  MOTORING, 
Capital  $50,000.00 


And  a  member  of  the  following  clubs: 

Chicago  Automobile  Club    (life  member) 

Illinois  Athletic  Club  (life  member) 

South  Shore  Country  Club 

Chicago  Motor  Club 

Chicago  Auto  Trade  Association 

Chicago  Commercial  Association 


14 


Our  Correspondence  Course 

For  the  benefit  of  those  who  cannot  spare  the  time  to  come  to 
our  School,  we  have  compiled  a  correspondence  course,  in  which  we 
will  guarantee  to  teach  you  how  to  run,  repair  and  demonstrate  any 
automobile  in  ten  weeks. 

This  course  consists  of  ten  lessons  all  written  plainly  and  in  such 
an  intelligent  manner,  that  anyone  who  can  read  and  write  can  master 
any  automobile. 

•  They  lead  you  step  by  step,  on  and  on  until  you  have  reached  the 
end,  and  then  you  will  be  surprised  at  your  own  knowledge  of  an  auto- 
mobile. 

We  send  you  one  lesson  at  a  time,  and  as  soon  as  you  have  an- 
swered all  of  the  questions  contained  on  the  last  page  of  the  book  cor- 
rectly, we  will  send  you  the  next  lesson,  and  so  on,  until  you  have 
received  the  ten  lessons.  Some  can  master  two  and  three  a  week — it 
all  depends  upon  the  person. 

• 

We  assist  backward  students  by  giving  more  time  to  them  and 
answering  any  questions  ihey  wish  to  ask,  as  we  desire  above  everything 
else  to  make  every  student  a  first  class  high  grade  automobile  man,  an 
honor  to  our  School  and  a  help  to  us  and  our  customers. 

The  cost  of  our  correspondence  course  is  $15.00.  If,  after  you  have 
finished  our  correspondence  course,  you  wish  to  learn  the  manufacture 
of  a  motor  car,  you  can  come  to  our  factory,  and  we  will  give  you  our 
practical  course  at  our  regular  rates  and  deduct  the  amount  you  have 
paid  for  the  correspondence  course. 

Many  who  have  decided  to  come  to  our  factory  and  take  our  practi- 
cal course  wait  until  they  have  finished  the  correspondence  course, 
where  in  the  quiet  of  their  homes  they  can  get  the  principles  fixed  in 
their  minds,  and  then  when  they  come  to  our  School  they  are  ready  for 
business. 

15 


Description  of  the  Ten  Lessons 

INTRODUCTION — The  method  the  students  should  employ  in  studying 
our  course. 

LESSON  ONE — The  Engine — automobile  engines  in  general;  the  four 
cycle  engine,  chart  and  working  model  of  same;  parts  of  an  automobile 
engine,  what  they  are  made  of  and  their  uses;  the  two  cycle  motor  and 
how  it  differs  from  others. 

LESSON  Two — Cooling  systems  of  Automobiles — cooling  the  engine 
by  water;  the  pump,  showing  different  types;  gravity  circulation;  fans; 
air  cooled  motors;  causes  of  troubles  and  remedies  for  them;  the  car- 
buretor, automatic  and  mechanical,  charts  of  different  standard  makes. 

LESSON  THREE — Ignition — different  systems  of;  different  currents 
used;  the  storage  battery;  dry  cells;  spark  plugs;  adjustment  of  spark 
coils;  low  and  high  tension  magnetos;  different  systems  of  wiring 
ignition  batteries,  troubles  and  their  remedies;  charts  and  devices  for 
standard  ignition  systems. 

LESSON  FOUR — Transmissions — different  types  of,  planetary,  fric- 
tion, sliding  gear;  bearings  used  on  transmissions,  how  to  adjust  them; 
shifting  levers  and  quadrants. 

LESSON  FIVE — Clutches — internal  and  external  cone  clutch  band 
and  drum  clutch,  expanding  ring  clutch,  multiple  disc  clutch;  clutch 
coupling  devices. 

LESSON  Six — Operation — how  to  drive  a  car;  hints  on  saving  trans- 
mission wear;  things  to  be  remembered  when  starting  a  car;  emergency 
brake  and  its  use;  throttle  control. 

LESSON  SEVEN — Tires — pneumatic  and  solid,  cause  of  unnecessary 
wear;  the  puncture  and  how  to  repair  it;  pinching  innertubes,  rim  cut- 
ting, and  prevention  for  same;  how  to  determine  the  proper  size  tire 
for  car.  N 

LESSON  EIGHT — Driving — in  the  city;  rules  of  the  road;  car  signals. 

LESSON  NINE — The  care  of  a  car — how  to  detect  troubles  and  how  to 
prevent  and  remedy  same. 

LESSON  TEN — Overhauling — the  method  used  in  taking  a  machine 
apart  and  putting  same  together;  things  to  do  and  things  not  to  do. 

10 


Ten  Weeks  Sufficient 

There  is  no  reason  why  one  cannot  finish  our  course  in  the  allotted 
time  of  ten  weeks,  but  no  charge  will  be  made  if  more  time  is  required, 
as  we  desire  above  everything  to  give  you  such  a  course  that  your 
efficiency  will  make  your  work  a  pleasure. 

Your  work  can  be  done  as  well  thousands  pf  miles  away  as  if  you 
were  on  the  ground  at  our  School. 

If  you  contemplate  purchasing  a  machine,  you  could  not  do  better 
than  to  first  take  our  course,  when  you  will  be  able  to  judge  better 
on  your  own  account  precisely  what  style  of  machine  is  peculiarly 
adapted  to  your  needs  and  your  particular  section  of  the  country. 

We  can  be  of  great  service  to  you  in  choosing  a  machine.  Some 
machines  are  better  adapted  to  certain  localities  than  others;  for  in- 
stance, a  hilly  or  sandy  country  requires  a  low  geared,  light  weight, 
high  powered  machine,  and  you  can  rest  assured  on  getting  our  un- 
biased opinion. 

Our  course  has  been  taken  by  many  ladies  who  own  or  contemplate 
owning  a  machine,  and  they  are  among  those  who  are  most  emphatic 
in  praising  our  method  of  teaching. 


Scene  of  a  bull  fight  taken  by  C.  A.  Coey. 


17 


Remember 

It  is  a  nice  thing  to  understand  a  motor,  whether  you  ever  intend 

to  drive  one  or  not. 

•$?   •&  '# 

No  one  should  purchase  an  automobile  without  first  taking  our 

course. 

*  *   * 

The  man  who  buys  a  motor  car  without  first  learning  one  will  live 

to  regret  the  day. 

%  _^t   $ 

Astonishing,  but  nevertheless  true,  not  one-half  of  the  machines 
manufactured  are  fit  to  be  placed  on  the  market.  Do  you  know  the 
reason  why? 

*4f>      »Jr*      rit* 
•*•        *T-        -T- 

Never  buy  a  car  with  the  weak  point,  every  other  car  has  it,  take 
our  course  and  be  able  to  select  the  right  one. 


Motoring  is  easy  and  pleasant,  if  you  are  its  master,  but  if  you 
are  not,  you  had  better  stay  at  home. 

*  *   * 

Whether  you  spend  most  of  your  time  under  the  car  or  on  the  car, 
depends  on  whether  or  not  you  understand  it. 

*  *  *.: 

A  thousand  things  can  happen  to  a  motor,  any  one  of  which  is 
easily  remedied  if  you  know  where  to  begin. 

*  *   * 

A  Diploma  is  valuable  when  backed  by  one  who  is  prominent  in  the 
automobile  world,  and  with  a  COEY  DIPLOMA  at  your  back,  you  are 
independent  for  life. 

18 


Our  Practical  Course 

There  is,  perhaps,  no  place  in  this  wide  world  where  the  student 
can  get  such  thorough  training  as  at  our  factory.  We  are  the  only  ones 
in  this  country  who  have  a  factory  where  up-to-date  automobiles  are 
actually  built  by  students. 


A    few    of    our    students    getting 
actual  experience. 


Each    student    works    alone — showing 
the  separate  apartments. 


The  average  practical  automobile  school,  and  we  might  say  every 
last  one  of  them,  instruct  their  students  on  old,  worn-out,  out-of-date 
machines,  which  are  ready  for  the  junk  pile,  and  what  they  learn  on 
those  old  relics  will  do  them  no  good,  in  fact,  they  might  better  have 
taken  no  schooling  at  all,  as  such  work  only  tends  to  confuse  and  mis- 
lead them.  For  if  a  person  once  learns  to  do  a  thing  the  wrong  way, 
he  usually  keeps  on  doing  it  and  it  is  hard  to  get  out  of  the  habit. 
And  that  is  the  reason  why  our  students  have  been  successful  in  filling 
fine,  easy,  and  well  paying  positions,  because  they  are  instructed  on 
up-to-date  machines  in  an  up-to-date  manner. 


A   view    of   our    lecture    room. 


A  corner  in  our  machine  shop. 


19 


In  our  factory  we  teach  a  student  the  art  of  automobile  building, 
and  teach  him  to  drive  the  machine  he  himself  has  helped  to  build. 


A  few  of  our  students  out  driving    in   a  car  they   helped   to   build. 


He  takes  it  from  the  ground  up,  under  the  very  best  trained  and 
skilled  mechanics  and  instructors  in  America,  and  when  he  has  finished 
he  can  command  big  wages. 


One  of  our  cars  which   students  are   instructed  to   operate. 

It  requires  from  three  to  eight  weeks  to  go  through  our  factory,  all 
depending  on  the  aptness  of  the  student.  We  try  to  get  our  students 
through  as  quickly  as  possible,  but  we  will  not  issue  a  Diploma  until 
in  our  estimation  he  is  qualified  to  fill  any  position  in  connection  with 
an  automobile. 


A  Chauffeur's  picnic  with  C.  A.  Coey's    colored    mascot    in    the   foreground. 

20 


Since  you  have  decided  to  take  up  the  automobile  business,  the 
question  naturally  arises,  "Where  can  I  learn  it  the  best?  and  after  I 
have  learned  it,  which  school  is  in  better  shape  to  help  me  to  get  a  good 
paying  position?" 

Any  school  will  tell  you  they  will  assist  you,  but  what  does  that 
mean?  It  means  simply  nothing  at  all  because  there  is  nothing  behind 
it.  Assistance  will  do  you  no  good  unless  you  get  the  position. 

The  President  of  the  United  States  could  give  you  any  kind  of  a 
position  you  could  ask  for,  because  he  has  the  influence,  so  could  the 
Governor  of  your  state— influence  is  what  counts.  You  stand  a  far 
better  chance  of  getting  a  good  paying  position  through  our  School 
—yes,  ten  to  one,  better  than  in  any  other  school  in  the  world. 

Anyone  with  ordinary  intelligence  can  write  a  book  on  automobile 
instruction — anyone  can  run  an  advertisement  in  the  paper  and  get 
replies,  and  send  out  glowing  literature,  and  get  letters  from  prominent 
automobile  men  and  dealers  and  manufacturers,  but  when  it  comes  to 
getting  you  a  position  that  is  where  they  are  weak. 


A   view   of   Mr.    Coey's   automobile   sales- 
room, where  students  get  actual   ex- 
perience    selling     new     cars. 


C.  A.  Coey  in  his  private  office,  the  finest 
on  "Automobile   Row." 


21 


We  could  name  one  auto  school  owner  in  the  middle  West  and  one 
in  the  East,  who  were  never  in  the  automobile  business,  and  who  do 
not  even  now  own  one.  They  send  out  glowing  advertisements  and 
secure  letters  from  auto  manufacturers  and  dealers  to  help  them  get 
started,  but  if  you  can  find  where  a  single  person  has  ever  secured  a 
position  through  these  letters  or  through  their  influence,  excepting  a  few 
whom  they  have  paid  themselves  in  order  to  get  some  recommneda- 
tions,  we  will  send  you  our  course  free. 

Do  you  know  that  Mr.  Coey  is  the  only  one  of  any  importance  in  the 
automobile  world  whatsoever  who  is  connected  with  an  automobile 
school?  Do  you  know  that  he  is  the  only  one  who  is  engaged  in  handling 
high  grade  motor  cars?  And  last  but  not  least,  not  another  person  in  the 
world  running  an  automobile  school  has  any  connection  with  an  auto- 
mobile factory.  So  what  does  it  mean? 

Just  this — that  instead  of  a  few  ex-chauffeurs  or  ex-clerks  banding 
together  and  calling  themselves  an  auto  school,  we  have  as  our  head 
a  real  automobile  man,  one  with  vast  interests  and  prominently  con- 
nected in  many  branches  of  the  business,  and  one  who  can  secure  you 
a  position. 

Send  your  application  in  today  and  commence  at  once. 

Yours  for  success, 

C.  A.  COEY'S  SCHOOL  OF  MOTORING, 
1424-26  Michigan  Avenue.  CHICAGO,  ILLINOIS,  U.  S.  A. 


22 


Our  Diploma 

There  is  no  better  recommendation  for  anyone  than  a  Diploma 
from  C.  A.  COEY'S  SCHOOL  OF  MOTORING,  which  stands  the  country 
over  for  SUCCESS. 

It  is  one  thing  to  learn  the  automobile  business,  but  quite  another 
to  get  profitable  employment.  Forty  diplomas  will  not  help  you  unless 
the  School  is  backed  by  someone  well-known  in  the  automobile  world. 

It  is  not  our  policy  to  get  your  money  and  then  rush  you  through. 
We  are  interested  in  you  from  the  time  you  start  until  long  after  you 
have  finished.  We  cannot  conduct  our  business  throughout  the  country 
without  you,  so  we  must  train  you  right. 

The  thousands  of  automobiles  which  Mr.  Goey  sold  during  the  past 
ien  years  all  need  drivers,  and  our  customers  and  agents  in  every  terri- 
tory look  to  us  to  keep  them  supplied. 


This  is  the  thing  that  will  insure  you  a  job  at  any  time  and  at  any  place. 


23 


Employment  Department 

This  department  is  maintained  for  the  exclusive  use  of  our  students 
free  of  charge.      We  supply  first  class  help  for  positions  as: 

Chauffeurs, 

Racers, 

Auto  Salesmen, 

Demonstrators, 

Garage  Managers, 

Assemblers  for  factories, 

And  all  branches  of  the  automobile  business. 


One  of  Mr.  Coey's  drivers  on  one  of  his  taxicabs,  who  made  $105.55  in  one  week. 


Terms  of  Tuition 

While  our  course  is  the  most  complete  and  thorough,  yet  our  rates 
have  been  kept  as  low  as  possible.  As  we  figure  we  might  better  have 
students  in  all  walks  of  life,  we  have  placed  the  price  within  reach  of 
all.  It  is,  however,  subject  to  a  raise  without  notice. 

(For  rates  see  our  Application  Blank) 


24 


City  Examinations 

After  you  have  spent  your  time  in  an  Auto  School  then  comes  the 
city  examination,  which,  if  you  do  not  pass,  you  might  as  well  not  have 
wasted  your  time.  Do  you  know  that  over  one-half  who,  after  they 
have  secured  their  diploma,  are  not  able  to  pass  the  examinations  for 
a  City  License?  Well,  it  is  true.  But  not  a  single  one  of  OUR  students 
has  ever  failed  to  pass  the  examinations  and  secure  a  chauffeur's 
license. 

The  City  Mechanician  of  Chicago,  Mr.  H.  L.  Hudson,  who  decides 
whether  or  not  you  are  entitled  to  a  license,  commenced  with  Mr.  Coey 
in  the  automobile  business  in  1900.  He  was  Mr.  Coey's  private  mechani- 
cian on  his  racing  cars.  Mr.  Hudson  is  an  automobile  expert  and  that 
is  the  reason  he  holds  a  fine  city  position.  He  recently  inspected  our 
School,  and  this  is  what  he  said: 

"I  wish  to  compliment  you  on  the  method  you  employ  in  your  School  of  Motoring. 
The  many  years  I  spent  as  mechanician  on  your  private  racing  cars  certainly  furnished 
us  both  information  of  a  definite  character,  which  is  necessary  for  a  man  holding  such 
an  important  position  as  Automobile  School  Instructor  and  Examiner  of  the  Board  of 
Public  Motor  Vehicle  Register  of  the  City  of  Chicago. 

You  seem  to  have  the  proper  system  and  your  vast  experience  with  chauffeurs 
in  the  ten  years  past  fits  you,  as  no  one  else  is  fitted,  for  a  competent  instructor.  I 
believe  you  are  on  the  right  track  and  wish  you  success. 

Yours  very  truly, 

(Signed)     H.  L.  HUDSON, 

City  Mechanician." 

The  following  is  what  the  Chicago  Examiner  has  to  say  about  our 
School.  (This  article  appeared  without  our  knowledge  and  shows 
our  standing  in  the  City  of  Chicago,  which  assures  you  of  a  square 
deal.) 

"SCHOOL  IS   OPENED   TO   INSTRUCT   AUTO   DRIVERS." 

"A  motoring  school  for  the  purpose  of  instructing  persons  in  the  running  of  auto- 
mobiles has  just  been  opened  by  C.  A.  Coey.  This  school  will  be  of  national  scope 
and  owing  to  the  fact  that  Chicago  is  centrally  located  and  the  great  railroad  and  mail 
distributing  center,  it  will  enable  persons  desirous  of  availing  themselves  of  the  benefits 
of  institutions  of  this  sort,  to  be  in  direct  communication  with  instructors.  Mr.  Coey 
is  nationally  recognized  as  one  of  America's  pioneer  motorists  and  he  realizes,  as  do 
the  manufacturers,  that  the  failure  of  so  many  automobiles  to  perform  their  proper 
functions  and  the  occurrence  of  so  great  a  number  of  accidents  are  due  to  the  inefficiency 
of  persons  handling  them." 

25 


A  clipping  from  the  Chicago  Journal  reads  as  follows : 

"Charles  A.  Coey  is  one  of  the  pioneer  automobile  men  of  Chicago.  He  entered 
the  business  in  1900  and  conducted  a  motor  livery  until  1902,  when  he  became  Chicago 
agent  for  the  Thomas  Flyer.  He  handled  the  Thomas  line  from  1902  until  1909,  when 
he  gave  up  the  selling  end  to  devote  all  his  attention  to  his  taxicab  business.  Last 
year  he  became  Chicago  agent  for  the  American  car,  which  he  is  handling  under  a 
ten-year  contract.  He  is  president  of  a  company  which  is  manufacturing  the  Coey 
Flyer  in  Chicago.  Mr.  Coey  is  well-known  as  an  automobile  racing  driver  and  aeronaut. 
He  won  the  Chicago  Automobile  Club's  twenty-four-hour  race  at  Harlem  several  years 
ago.  He  has  made  many  long-distance  flights  in  balloons." 

And  the  Live  Stock  Magazine  has  this  to  say : 

"Perhaps  the  oldest  and  most  prominent  person  in  the  automobile  business  in 
Chicago  is  C.  A.  Coey,  the  pioneer  automobile  dealer.  Mr.  Coey  started  an  automobile 
school  in  1901  at  5311  Cottage  Grove  Ave.,  Chicago,  and  it  was  there  that  the  first 
building  ever  erected  for  an  Automobile  Livery  was  built.  While  Mr.  Coey  did  not  at 
that  time  advertise  his  School  of  Motoring,  yet  he  started  on  an  extensive  business  in 
this  line,  and  it  was  said  that  over  one  thousand  are  now  holding  good,  steady,  well- 
paying  jobs,  and  drawing  salaries  up  to  $75  a  week.  Mr.  Coey's  system  is  different 
from  the  rest,  as  he  believes  that  a  student  can  learn  the  foundation  principles  in 
the  quiet  of  his  home,  and  then  after  he  has  mastered  the  principles  he  is  given  a 
practical  road  course.  We  recommend  this  School  as  a  reliable  institution." 


26 


How  to  get  an  Automobile  Absolutely  Free 

.  As  we  told  you  in  another  part  of  this  book— WE  ARE  BUILDING 
AUTOMOBILES — a  machine  of  the  highest  quality  and  the  very  latest 
design,  the  specifications  of  which  can  be  found  on  the  last  page  of 
this  book. 

AGENTS  WANTED 

We  desire  agents  in  every  coun-ty  in  the  United  States  and  to  those 
who  take  our  course,  either  the  correspondence  or  the  practical  course, 
we  make  this  offer: 

First,  as  soon  as  you  have  commenced  to  take  our  course  we  give 
you  the  right  to  sell  the  COEY  FLYER,  and  for  every  one  you  sell,  we 
will  send  you  $200.00  in  gold,  and  then  after  you  have  sold  ten  machines, 
we  will  send  you  one  ABSOLUTELY  FREE,  and  prepay  the  freight  on 
same  to  any  part  of  the  United  States,  so  that  it  is  delivered  to  you  free 
from  all  cost. 

We  will  extend  this  offer  to  no  one  who  has  not  taken  a  course  in  our 
School  of  Motoring,  for  we  know  that  after  you  have  taken  this  course, 
you  are  capable  of  operating  ANY  MACHINE  without  any  trouble,  and 
it  will  be  an  advertisement  for  our  School  as  well  as  for  our  machine. 

EVERY  STUDENT  MADE  AN  AGENT 

Second,  as  soon  as  you  have  commenced  to  take  our  course,  we 
will  send  you  a  quantity  of  circulars  and  a  large  poster  which  you  can 
hang  in  some  conspicuous  place,  with  your  name  in  bold  type  at  the 
bottom,  showing  you  as  our  agent. 

NOW  GET  BUSY! 

The  Automobile  business  has  come  to  stay  and  there  will  be  many 
machines  sold  in  the  next  few  months  to  people  that  you  already  know, 
and  if  you  let  them  know  that  you  are  our  agent,  they  will  be  glad 
to  buy  from  you,  as  they  will  readily  see  that  you  can  be  of  great  help 
to  them  when  they  commence  to  learn  to  run  their  machine,  and  they 
can  buy  froui  you  as  cheaply  as  if  they  had  come  to  Chicago  and  bought 
direct  from  us. 

27 


We  would  suggest  that  in  order  to  get  a  Coey  Flyer  in  your  locality 
at  once,  that  you  go  to  someone  whom  you  know  is  going  to  buy  a 
machine  and  tell  him  that  if  he  will  allow  you  to  use  his  automobile 
occasionally  you  will  give  him  your  commission,  and  if  he  knows  that 
he  can  save  $200,  he  will  be  glad  to  do  it. 


Three-quarter  view   of  the   Coey   Flyer. 


Rear  view  of  the  Coey 
Flyer. 


Front  view  of  the  Coey  Flyer. 


This  is  the  grandest  offer  ever  made  by  anyone,  and  those  who  take 
advantage  of  it  will  thank  us  a  thousand  times.  Just  think — a  chance 
to  get  rich  for  only  $15.00.  Have  you  ever  had  such  an  offer? 

28 


Specifications  of  the  Coey  Flyer 

Motor — -Bore,  4-inch;  Stroke,  5-inch;  Cylinders,  6;  T-Head,  grouped  in 

triplets;  Crank  Shaft,  2  inch;  3  large  bearings. 
Valves — Opposite  sides. 
Oiling — Mechanical  pump. 
Cooling — Water — force  pump. 
Radiator — Honeycomb. 
Fan — Driven  by  belt. 
Ignition — High  tension.     Bosch. 
Control — Hand  and  Foot. 
Carbureter — Schebler  Model  L. 
Fuel  Feed — Pressure  from  exhaust. 
Clutch — 39  disc — polished  saw  metal. 
Transmission — Three  speed  forward,  one  reverse;   Selective,   on  rear 

axle. 

Ratio — Three  and  one-fifth  to  one. 
Rear  Axle — Semi-floating  (The  Stutz).     We  use  the  axle  designed  for 

a  7-passenger  car. 

Starter — We  furnish  Presto  Self  Starter  for  $25  extra. 
Depth  of  Rear  Cushion — 20  inches. 
Width  of  Rear  Cushion— 43  inches. 

Distance  from  Back  of  Front  Seat  to  Back  of  Rear  Seat — 48  inches. 
Front  Axle — I-Beam. 
Wheel  Base — 124  inches. 
Tread — 56  inches. 
Tires — 36x4  all  around. 

Rims — Quick  demountable;  Baker  bolted  on. 
Springs— Front,  semi-elliptic,  41  inches  long. 
Springs — Rear,  three-quarter  elliptic,  40  inches  long. 
Brakes — Foot  and  Emergency;  both  internal  expanding.     Diameter  of 

drum,  14  inches;  width,  41/2  inches. 
Frame — Chrome  nickel  steel,  4-inch  Kickup. 
Equipment — Top,  Front  Glass,   Curtains,  5  Lamps,   Prest-o-lite  Tank, 

Tools,  Jack,  Pump. 

Weight — 2,730  pounds  (with  tanks  empty). 
Speed — 2  to  68  on  high  gear. 
Colors — Bottle  Green,   Golden  Brown,   Coey  White.     Other  colors   no 

extra  charge,  but  a  delay  of  30  days  may  be  necessary. 

29 


Now,  in  conclusion,  Mr.  Reader — above  all,  do  not  hesitate  but 
start  today. 

If  not  with  us,  then  with  some  other  School,  for  with  them  you 
can  learn  something  about  this  mammoth  rapid-growing,  health-giving 
business. 

Now  is  the  time  to  act — send  us  your  application  today. 

Yours  for  success, 

C.  A.  COEY'S  SCHOOL  OF  MOTORING, 
1424-26  Michigan  Avenue.  CHICAGO,  ILLINOIS,  U.  S.  A. 


HAMMOND    PRESS 

W.   B.  CONKEY  COMPANY 

CHICAGO 


30 


UNIVERSITY  OF  ILLINOIS-URBANA 


30112031888594 


